My Logo Design Process

Creative Brief and Ideas

For the first part of designing my logo i had created a creative brief where I had asked my self several questions regarding what my logo would be. Some of these questions were: "what does your logo stand for?" or "who is your targeted audience?". making these questions and answering them helped me narrow down and make new ideas of what i wanted my product to be and who exactly it was being directed towards. sadly during this part of the process I did not interview anyone else too well and only asked another classmate a few questions before i stopped. so i haven't improved my skill of interviewing others.

Research and Sketching

After I was done thinking of ideas and what I had wanted I began to research other competitor's logos and seeing what i could do to make mine stand out yet stay close to what the logo is about. I had eventually found three main competitor logos below:

during this time i was also thinking of key words that would describe and represent my logo and eventually i had narrowed them down to four main words that would best fit my product: "Music, Rock, Dark, 2000's".
After all of this I began sketching my all of my ideas of what i wanted my logo to look like:

Digitizing

Once I had everything put in place I began to digitize my work by creating my own artboard of my logo.
What I first began with was an orange sound wave that was meant to have my logo's name under it or in it in some way. Soon after that i began thinking that the skull and headphones would be a better choice because it had matched the other logos a lot better and was still able to stand out and be different. I first began with the design on the middle left and realized it was a little too big and hard to replicate so I decided i'd go with a smaller and somewhat less complicated logo. during this time I was also messing around with the brush settings in Illustrator and came up with the idea of using a grainy/ graphite looking brush and use it for all the lines in the logo. this led to me making the other logo in the bottom left but i thought against using it because it was too complicated and it didn't fit very well. after that I had continued on until I created a logo i thought was suitable for the class review.

Getting Feedback

soon I was able to get feed back from the class on my project and I was able to make a few minor adjustments to my logo to make it better. the most common thing people had said or what was the most influential thing they said was that it was difficult to tell what the logo was. It was noted that it was difficult to see that it was a skull wearing headphones so I made a few adjustments that made it look more so like a skull.
The very last thing I had done was add my name in a black grainy box under the logo.